About
I'm a creative director and technologist who works at the intersection of space, brand, and emerging technology. I lead the design of physical and digital experiences for global brands, moving fluidly between concept, craft, and production.
The work spans flagship environments, brand activations, and scalable design systems built for Under Armour, Nike, Google, Apple, and Ziba Design. It's rooted in a belief that the best experiences are built on craft and original thinking, and that technology should sharpen the process, not replace it, and make an experience a moment of unexpected discovery.
I integrate AI into my creative process not as novelty, but because it helps me think faster, communicate more clearly, and expand what’s possible.