I built a VR-led review process for the Shanghai 001 flagship that gave teams an immersive, first-person study of the environment at a fidelity that flat renderings couldn't match.

By optimizing the rendering pipeline for VR, cross-functional teams could walk through the store and evaluate design decisions long before construction began.

The process became a critical tool for alignment, accelerating executive feedback and keeping the final build faithful to the experiential ambition of the House of Innovation concept.